From illnesses to vape bans, one of the quietest voices has been the largest player in the game, JUUL. But that all ended the other day. On September 25th, 2019 JUUL CEO Kevin burns resigned from his position. To take his place, KC Crosthwaite the former vice president of Altria group will be stepping in. Following the release of this news, Altria group has lost out on a merger with Phillip Morris International and stocks are suffering. What happens now for JUUL? Check out video and find out!